Let me tell you a story…
Growing up, I had always been insecure about my hair. I actually was never even aware of how I looked until people couldn't stop commenting on it. At first, I thought nothing of it.
Every time I went to the barber, almost every barber would say, “You got really thick hair.” My aunties and uncles would always ruffle my hair and make Mowgli or Tarzan jokes. My hair was very thick and untamable. It wasn’t curly, just a thick set of hair, but it wasn’t thin and light or bouncy like Asian hair. It was a breed of its own; the best way to describe it was like layers of thick tuna chunks (think Disney's Aladdin), but it doesn’t bounce; it's just flat and puffy.
Whenever my hair grew a little bit long, it would climb over my ears and grow horizontally, not straight down. Because of that, my teachers would literally tell me to cut it because they said it made me look like a chimpanzee. I have Buddha ears, so it actually did make me look like a chimp. As a result, I had always kept my hair short for the majority of my childhood and teenage years.
Intuitively, as a 10-year-old, I had always wanted to grow my hair, but a weird upbringing and traditional culture, followed by strict private school rules, meant I was never allowed the opportunity to try that out.
When I entered high school and started paying attention to my hygiene, I began using hair products, as well as becoming more insecure about my self-image because I was 14 and trying to fit in the social hierarchy.
As a result, I started using hair products but non of them fit my hair type. Gel wouldn’t tame it and just gave me really bad dandruff; hair cream didn't tame it and made it extra oily and slimy.
Almost every hair shampoo I used excessively dried my hair, even when I used conditioner. It would make my hair feel dry and neglected after every shower; it felt like wires and would get even puffier. My high school peers would joke my head looked like an egg and that my hair felt like dog hair, LOL.
None of the hairdressers or hair salons I went to knew how to deal with my hair, and I didn’t care about this enough to go spend hundreds of dollars on hair treatments. I was just a broke dude who was tired with the bs and just wanted a carefree solution.
Honestly, all I wanted to do was focus on my athletics, academics, and aesthetics, but I was tired of having hair issues. Anytime I did research, I was scared into believing that not using these products would damage my hair, even though these products were damaging my hair. Whenever I consulted with a “professional hairdresser,” they would just try to sell me on their expensive $80 shampoo and $50 monthly hair treatment. I wanted to look good, but I didn’t want to have to spend over $130 just for hair + that didn’t even give me the luxury of not worrying about it; I'd still have to do all these ridiculous treatments and spend ridiculous amounts of time maintaining it.
Every hair routine I saw put me off, guys spending hours every day managing their hair health. I was frustrated that everything was excessive; I was a simple guy. I just wanted to work on my fitness, my skillsets, and future. The idea of burning down hours of my life just to have ‘decent hair’ was just too much.
Fast forward, I was really good in school and managed to skip a grade in high school and get a scholarship into university by the time I was 16. I was one of the youngest students in my college, surrounded by 20-year-olds. This academic achievement showed me I was able to think outside the matrix and know what was good for myself and got me questioning, what else do I think is best for me that is counterintuitive to the status quo?
So because hair products wouldn’t work, and staying bald didn’t work, I actually decided yo ditch the research and run an experiment. I stopped trying to tame my hair as well as refused to use any more shampoos or hair products ever again.
I just resorted to using warm water to wash my hair instead. People thought I was weird for not showering with shampoo and kind of…grossed out.
But this time I had known better than to listen to what people told me, so I stayed true to my own routine and stuck it through. Surprisingly, my hair quality improved altogether by not using any more of these shampoos, which led to me realizing that they just used too many chemicals that stripped my hair of its naturalness.
I had tried natural shampoos, but they just could never get the job done; they either were too weak in cleansing properties or were too strong, never a good balance, and the super extreme natural stuff just smelled plain awful and required too much consistency and maintenance.
I was also living alone now and finally had the chance to make my own life decisions. I had worked on my social skills and had gotten over my appearance insecurities and truly stopped caring what people thought of me.
Then the epiphany came to grow my hair again! After all, it was something the child in me was always curious about. My hair started to grow and, as expected, was out of control, but I didn't care about my appearance anymore, so I let it do its thing.
My hair quality improved, and after 6 months, it got over its weird growth phase and was long enough that the hair strands were heavy enough that they settled, and the long hair look was becoming a real treat.
It had grown to a thick stallion mane. However, I was left with a dilemma. Almost one year of not washing with shampoo my hair was becoming too oily, especially now that it was longer, and warm water wasn't good enough to clean and nourish my scalp as my long hair was blocking it. But I was dissatisfied with the options on the market and had promised not to use conventional market products.
And then one day out of the blue at a farmers' market were these organic chemists who handcrafted their own soap and shampoo bars. Their shampoo smelled amazing, used natural ingredients, and was plastic-free, which I thought was cool.
However, most of their products were feminine-oriented and also were either too stripping or not cleansing enough. But I loved their passion for chemistry, the environment, and their product quality (it was up to par with Lush Cosmetics if not better and not as expensive), so I told them about my issue and asked them if they were willing to create a custom formula for me that suited my hair and had a masculine essence to it. They went to work and provided 3 samples, out of the three I found…THE ONE...
It was love at first sight, it smelled amazing with a crisp masculine finish, and the shampoo was a perfect balance between cleansing and moisturizing.
I was obsessed. I had finally found something that didn’t leave my hair dry and left it smelling great, clean, and lush. On top of that, because it was natural, the pH level of the cleansing agent was totally okay to use on my body too.
Fun fact: shampoo agents are okay to use on your body, but don’t use body soap on your hair, or it'll get soap scum and make your hair gunky.
So not only did I find a shampoo bar that was a shampoo and conditioner in one
(which meant I can just get the job done in one wash),
but it was also a body soap and had all the natural ingredients like olive oil, natural ester, cocoa butter, and vitamin E that gave my hair the nutrients it needed.
This was what I needed, no excess serums or crazy pills and long hair routines. I found a miracle product that got the job done in 5 minutes and was perfect for me, someone who didn’t care whether the product was for their hair or body and could trust that I was getting the best treatment. On top of that, it was premium quality that was 2-3x cheaper than anything a professional hair salon recommended.
However, there was a caveat to this. In order for the chemists to make it worth their while, I had to place a bulk order. This was necessary for them to justify purchasing a large quantity of material resources and ingredients needed for production.
So I came up with the idea of creating an entire shampoo brand just so I could rationalize the cost of having a product that works for me + something I could share with everyone.
While having thousands of shampoo bars in my bathroom smelled amazing, there was more than what I needed for three generations, LOL. Each bar lasts 60-80 washes, so do the math.
Thus.. Brute Charcoal was born! And the rest was history.
This is the only shampoo I use; it’s the best and laziest solution I came up with for a problem that drove me insane. And honestly the best thing I have ever used, and something I'm very proud of and want to share with everyone.
Fast forward to today at 28 years old, safe to say no one makes fun of my hair anymore; they still can’t stop commenting on it, but now its raving reviews. Everywhere I go, I get compliments from guys who want to know my ‘secret’ and girls who are genuinely envious of my lush mane without having to go through the crazy maintenance and thousands of dollars they spend on their hair. Whether I’m on the bus, at a coffee shop, or just walking on the street, I always get compliments.
Now, I am not promising that Brute Charcoal will fix your confidence issues, neither am I saying that it will attract your dream partner or make you look like Jesus.
What I can also promise is this..
Brute Charcoal will leave your hair less dry than anything else you’ve tried or your money back guaranteed.
This is a superb product that doesn’t have anything like it on the market and is one of the best smelling shampoos your nose will have ever laid its nostrils on
Don’t take my word for it, try it for yourself… or checkout what our customers have to say in the reviews down below.
Plus it’s one of the only plastic reducing solutions with a brand that has an edge to it.
Why are all environmentally brands all lovey dovey tree huggers?
I like some “ummff” in my life, and who says saving the turtles is not badass?!
Click here if you want to try it out..